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INTERVIEWS/REVIEWS: Jerry Seinfeld HollywoodNewsWire.net  "Bee Movie"  photo
Bee Movie
Interview by: Izumi Hasegawa
Oct 28, 2007
Jerry Seinfeld - Bee Movie

Q1: All of the marketing seems to be you and not the animation. What was the idea to make you front and center of the campaign?
JS: Well, now I think most of the TV stuff features the animation, so the early thing was just really my idea to be silly. And what if you tried to make one of these types of movies live action. What a disaster would it be? So, that was just something I thought of and I convinced Jeffrey to pay for it. I said, 'Let's make some trailers that are not what the movie – so, let's take some scenes from the movie and try to make them with giant, cheap, plaster apparel sets.'

Q2: And the TV juniors?
JS: The TV juniors was -- that was just another way of trying to – we weren't quite sure what we were going to do when we made them. We didn't know where we were going to put them. We thought this could be an Internet thing, but NBC stepped up and they wanted them, so we sold them to them. But, I had seen some other people d...

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